Advertising plan for Vodafone Assignment Example | Topics and Well Written Essays - 2500 words

Advertising plan for Vodafone - Assignment ExampleIn the current world, its not only approximately sending text messages and vocal communication there is also the need to send photos, videos etc.Vodafoneprovides all these options. Because of all these facilities more customers argon attracted toVodafone. Their Broadband go are also used by most of the customers. Apart from the products and services they offer, they have started a Vodafone Group bum. The fund of this foundation is collected from the Vodafone Group annually. The Foundation has been started in more than 25 countries and they are involved in many community involvement and social activities. Vodafone was awarded the UKs first mobile license in the family 1982. They started the first international mobile roaming service in the year 1991.In 2002 they started providing the facility to access internet in mobile. Apart from all these, recently they started the Vodafone money depute service through mobile. Through this the customers can send and receive money through safest and easiest way. Vodafone have just about 45% stake on Verizon Wireless services. They acquired a companion named Telsim from Turkey in the year 2006 with an investment of around 2.5 billion Euros. In 2007 they acquired a company Vodafone Essar and entered into the Indian Mobile Market with an investment of around 5 billion Euros. The Vodafone Group is listed in the Stock Exchanges of London and NASDAQ and the headquarters of Vodafone is in London. Vodafone is mainly based on Middle East, Europe, Africa, United States and Asia Pacific. They have spread out their network in other countries also. Partner Market Agreements were made between Vodafone and their partners. With their co-operation, they entered into the marketing of global products and services with different levels of brand. By this strategyVodafoneenters into different countries and spread out their network and made their partners and customers getting more values a nd services. Also for the Vodafone customers who are travelling to other countries, they no need to invest again in that country because of this facility and they can make use of their partner network. The main products of Vodafone areVodafone live,Vodafone Connect to Friends, Vodafone Euro-traveller,Vodafone Mobile Connect USB Modem,Vodafone 710,Vodafone Freedom Packs, Vodafone at Home and Vodafone Money Transfer. In 2009 Vodafone launched a new business unit for health named as mHealth. In 2010, they launched another product namedVodafone 150. It is labelled as the worlds cheapest mobile phone. Some of the main markets of Vodafone are Germany, Spain, UK, Netherlands, Turkey, Portugal, Greece, Romania, Hungary, Ireland, New Zealand etc. In these countries Vodafone have 100% ownership. In South Africa 94% of the stake is own by Vodacom Group and from these 94%, 65% is owned by Vodafone Group. In Italy 76% of stake is owned by Vodafone. In India 65% of stake is owned by Vodafone. Vo dafone also invested in a company namedSafari comit is a market leader in Kenya and it has an ownership of 40%. They have around 25 million subscribers. They have an indirect investment of 4% in Bharti Airtel. Product & Service A wide range of services are offered by Vodafone. A few of them are 1) Voice 2) Messaging 3) selective information and fixed line solutions and devices to assist customers in meeting their overall communication